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Amazon Brand Store Setup & Optimization – Rangoli
Project Overview
Rangoli is an e-commerce brand that offers premium bath essentials such as cotton bathrobes, luxury bath towels, bamboo hand towels, and other bathroom accessories designed for comfort and durability. The website allows customers to explore a curated catalog of high-quality bath products that combine functionality with a premium lifestyle experience.
Brand Store:- Rangoli Furnishings Pvt. Ltd.
Website:- Shop Rangoli
Industry:- Textile
Duration:- 6 Month
Location:- Sonipat, Haryana
Challenges
1
The brand did not have a structured store on Amazon, making it difficult for customers to explore all products in one place.
2
There was no proper brand presentation to communicate the brand identity and product value.
3
Products were not grouped properly into collections, which made navigation difficult for customers.
4
Without a brand store structure, related products were not showcased together to increase average order value.
5
The absence of a professional brand storefront reduced the chances of building trust and brand recall among customers.
Solutions
1
Designed and launched a dedicated brand store on Amazon to showcase the complete Rangoli product catalog in one place.
2
Created a clear store structure with sections like Home, Bathrobes, Towels, and Featured Products to improve navigation.
3
Added brand banners, lifestyle images, and brand storytelling to build trust and create a premium brand experience.
4
Organized products into relevant collections and linked them properly to help customers easily discover related products.
5
Ensured the store layout was optimized for mobile users to provide a smooth browsing experience on all devices.
Results
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Organic Sales
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Organic Traffic
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